SBI Holdings has embarked on a pioneering venture by launching a new NFT service on the XRP Ledger, coinciding with their support of the “EXPO 2025 Digital Wallet” project at the upcoming World Expo. This innovative service, named “Myaku N!,” will commence on July 1, allowing enthusiasts to acquire unique NFTs through the EXPO 2025 Digital Wallet.
**Innovative NFT Service on XRP Ledger**
The introduction of World Expo 2025 NFTs on the XRP Ledger signifies a significant stride for SBI Holdings in Japan. These NFTs, which can be downloaded on iOS and Android platforms, are accessible through the Myaku-N! digital wallet. The initiative underscores the potential of digital collectibles and SBI Holdings’ commitment to integrating blockchain technology into significant events.
A recent announcement highlighted that the EXPO 2025 Digital Wallet NFT service would be exclusive, available to only 500 participants, thereby ensuring its uniqueness. While the opportunity to purchase and create commemorative NFTs exists, these assets are not transferable for sale.
**Serving the World Expo Audience**
The service aims to cater to the anticipated 28.2 million attendees of the 2025 World Expo in Osaka. It represents a collaborative endeavor between SBI VC Trade, SBI’s cryptocurrency exchange arm, and their NFT division, SBINFT. Post-Expo, the digital wallet app service will conclude, and the NFTs created for the World Expo will no longer be viewable after October 13, 2025.
Participants can view these NFTs in real-time on the XRPL Explorer Bithomp. The “Myaku Reward Program” allows users to collect NFTs and earn rewards based on their engagement level. Participating in Expo events and utilizing the electronic currency “Myakupe!” can elevate users’ status.
**Additional Engagement Initiatives**
SBI has also introduced the “Myakumyakupon!” campaign, offering additional gifts, lotteries, and prizes to further engage the community. This focus on XRP and NFTs is anticipated to foster broader adoption of these crypto technologies.
Past collaborations between Ripple and SBI Holdings have yielded inventive solutions, such as enhancements in supply chain management, novel remittance pathways, and the development of the MoneyTap mobile payment application.
Blockchain expert Collin Brown has expressed optimism about this development, noting that the digital collections on the XRP Ledger will accentuate blockchain innovations and promote cryptocurrency acceptance.
**Market Response**
As of the latest update, XRP’s value stands at approximately $0.4809, marking a 1.96% rise over the past day and a 0.85% uptrend over the previous week, according to CoinMarketCap data. SBI Holdings’ role as a new validator for XRP within the blockchain community has also been acknowledged.
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