VeChain, a pioneering company in the blockchain industry, has introduced an innovative marketplace-as-a-service (MaaS) platform that allows any business to sell NFTs for both physical and digital products without requiring coding skills.
The first enterprise to adopt this groundbreaking platform is Gresini Racing, an Italian MotoGP team. With more customers expected to join, the price of VeChain’s native token, VET, is anticipated to soar to unprecedented levels.
VeChain’s MaaS platform marks a significant milestone for the company, solidifying its position as a leader in the blockchain space. The announcement was made today, along with the news that Gresini Racing will be the platform’s inaugural enterprise user. VeChain stated:
“The launch of MaaS is timely as we prepare for a rapidly tokenizing world, with projections of $16 trillion in real-world assets by 2030.”
We are thrilled to unveil our new digital asset tokenization platform, MaaS, which is now live with its first enterprise user, the MotoGP champions – Gresini Racing!
MaaS’ launch is timely as we look ahead and build tools to onboard a rapidly tokenizing world, with projections of $16…
According to a related blog post, the MaaS platform is a user-friendly digital asset tokenization solution that does not require coding. While the full launch is scheduled for the second quarter, Gresini Racing has partnered with ExPlus to introduce digital collectibles to their fan base.
Users can access the Gresini marketplace using their social media accounts, eliminating the need for crypto wallets. They can then purchase the company’s NFTs using their debit or credit cards and list them on the platform for other users to buy in secondary sales.
Carlo Merlini, Gresini’s Marketing Director, commented:
“Gresini Racing content will be made available through NFTs and digital collectibles, facilitated by ExPlus to launch on VeChain’s Marketplace as a Service platform. Contents will feature exclusive experiences and memorabilia, plus new ways to present the exciting heritage of Gresini Racing to MotoGP lovers across the world.”
Having Gresini Racing as the first client was crucial for VeChain’s vision. As a MotoGP team with no previous experience in blockchain or general technology, their adoption of the marketplace demonstrates that anyone can build on the new MaaS platform.
The MaaS platform was designed with non-crypto users in mind, enabling them to quickly mint, sell, and transfer NFTs without requiring programming knowledge. VeChain has also promised future iterations of the platform that will incorporate near-field communication (NFC) functionality and the ability to merge real-world assets with their digital counterparts, known as ‘phygitals’ in the tech industry.
VeChain Raises the Bar with the New MaaS Platform
One of the main obstacles to widespread blockchain adoption is the need for skilled developers to create applications on top of the blockchain. VeChain aims to overcome this challenge and make blockchain more accessible to the masses with its MaaS platform.
By targeting the vast market of non-crypto users who find blockchain too complex, VeChain is positioning itself as a leader in the new world order, where the tokenization of real-world assets is estimated to reach $16 trillion.
Commenting on the launch of the MaaS platform, Jake Campton, a representative from VeChain, stated:
“The introduction of VeChain’s MaaS platform is yet another step towards our commitment to supporting the seamless mass adoption of blockchain technology through easy-to-implement, no-code solutions.”
Once the MaaS platform is fully launched in the second quarter, VET, the native token of VeChain, is expected to experience significant growth as more users adopt the platform. At present, VET is trading at $0.0433, marking a 12.20% increase over the past week. Analysts are optimistic about the future of VET, citing its rising fundamentals.
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