VeChain and AWorld have joined forces to track sustainability actions and reward users with NFTs, aiming to promote eco-conscious behavior. This collaboration will debut at the Nitto ATP Finals 2023, featuring a Carbon Footprint Station and the chance to win exclusive Phygital Tennis rackets as NFTs.
Blockchain technology leader VeChain has partnered with sustainability and gamification platform AWorld to support the United Nations’ ACTNOW program. By integrating blockchain tools into a Web2 platform, VeChain showcases the potential of Web3 for environmental sustainability. Users can record their eco-friendly activities in an immutable manner, creating digital certificates as NFTs.
The partnership offers a unique opportunity for users to record their daily habits, generating NFTs that authenticate and preserve this information. This not only promotes sustainable actions, but also provides a tangible reward mechanism, motivating users towards eco-friendliness.
The collaboration between VeChain and AWorld will make its first major public appearance at the prestigious Nitto ATP Finals 2023. At the event’s Fan Village, visitors can interact with AWorld’s Carbon Footprint Station at the VeChain booth. This feature allows them to calculate their CO2 emissions and receive personalized advice on reducing their carbon footprint. Engaging in this experience also rewards users with exclusive NFTs.
Beyond the ATP Finals, the partnership extends to online challenges valid until December 20, 2023. Participants can join teams, record daily sustainable actions, and ascend a leaderboard to win unique prizes. The top 8 participants have a chance to win Phygital Tennis rackets, which blend the physical and digital worlds, equipped with NFC chips and corresponding NFTs.
Furthermore, if the community completes 50,000 sustainable activities, VeChain will contribute to the recovery of 625 kg of plastic from the oceans in collaboration with the ReSea Project. This initiative showcases how individual digital actions can collectively lead to significant environmental benefits.
Leaders from both VeChain and AWorld are committed to leveraging advanced technologies for ecological betterment. This partnership not only advances the application of blockchain for sustainability but also serves as a model for other organizations to follow in promoting environmentally responsible behavior.
