VeChain Founder and CEO Sunny Lu Reveals New Focus on Tokenizing Human Behavior
VeChain founder and CEO Sunny Lu has revealed that the blockchain network is currently focused on tokenizing human behavior. VeChain’s new focus aligns with its effort in real-world asset tokenization since 2017.
VeChain Unveils New Infrastructure
In a recent interview, Sunny Lu highlighted VeChain’s history with Real-World Asset (RWA) tokenization. He said no one cared about RWA in 2017, but VeChain embraced the sector, working with several initiatives.
VeChain collaborated on food safety with a dairy traceability project in China and Walmart China. In 2018, VeChain also tokenized carbon credits with BYD while transforming from a regional car brand to an up-and-coming global giant at the time.
Sunny Lu said now is the time for VeChain to move to the next endeavor. Lu will deliver a keynote titled “Real Decentralization for Mass Adoption” at Consensus Toronto. He plans to outline VeChain’s new approach to scaling RWAs and blockchain use beyond the crypto-native crowd.
The roadmap involves turning human behavior into a tokenizable asset. VeChain also plans to bridge crypto’s usability gap with AI agents and NFT-based staking. VeChain’s new tokenization efforts aim to turn everyday actions like recycling or driving an EV into something measurable and valuable on-chain.
By linking real-world behavior to blockchain rewards through tools like VeBetterDAO and Tesla integrations, it’s creating a new class of tokenized assets, making sustainability measurable and incentivized on-chain.
The core idea is to link real-world behavior to blockchain rewards through tools like VeBetterDAO and Tesla integrations. This would help create a new class of tokenized assets, making sustainability measurable and incentivized on-chain.
“We’re not just tokenizing big assets. We’re tokenizing the invisible ones that didn’t have market value before,” Lu noted.
The co-founder explained that the network first explored “tokenizing human behavior,” a concept in 2019. At that time, VeChain explored a prototype through its partnership with BYD, where it tracked EV mileage to generate carbon credits.
VeChain Explores Artificial Intelligence (AI)
Lu sees AI as the answer to people who find crypto intimidating and those unable to access blockchain for real-world value. VeChain is building an AI agent into its VeBetterDAO ecosystem to bridge the crypto adoption gap.
The network commenced the initiative with a virtual assistant dubbed “BMO.” The character will guide users through staking and app interaction and optimize their token strategies across the VeChain network.
VeChain’s upcoming integrations will allow users to log in with social credentials or even Tesla accounts. For instance, EV charging data can flow automatically into smart contracts and generate carbon credit rewards without user intervention.
VeChain’s latest sustainability initiatives follow recent improvements on VeBetter, the platform that turns sustainable actions into tokenized rewards. As reviewed in our recent publication, VeChain unveiled a new website with improved features for VeBetter.
VeChain has also disclosed integrations with Decentralized Better Action Networks (DeBAN), as we discussed earlier. DeBAN introduces a practical approach, combining GreenTech, Regenerative Finance (ReFi), and AI-driven personalization.