Thumzup Media Corporation, a Los Angeles-based public company, is preparing to grab headlines.
They have just filed a $200 million shelf offering with the U.S. Securities and Exchange Commission (SEC). But it’s not just a regular fundraising event.
The company has openly stated that it will use the majority of the proceeds to buy Bitcoin. Yes, not stocks or bonds, but Bitcoin—an asset that was once considered speculative but is now slowly becoming the new favorite for corporate balance sheets.
Thumzup might not be as well-known as the major players in the IT sector. But their choice implies something intriguing: a change in the way businesses see their cash reserves.
Thumzup is opting to keep value in digital assets instead of holding it in fiat money being eroded by inflation. The firm already owns about 29 BTC and hopes to keep up to 90% of its cash surplus in the orange coin.
The New Wave of “Bitcoin Treasury” in the Corporate Space
This is not a single directional occurrence. On the other hand, on May 2, a special purpose acquisition company (SPAC) named Cantor Equity Partners declared a merger with 21 Capital. They want to be the world’s third-largest public Bitcoin entity.
Their first goal is somewhat lofty: to gather about 42,000 BTC. What makes it even more fascinating is that giants like Tether, Bitfinex, and SoftBank support the merger. When these people participate, it’s obviously not only a passing trend.
Moreover, Euronext Paris-listed By 2034, The Blockchain Group (TBG) has revealed a long-term strategy to gather as much as 260,000 BTC. Looks insane? Perhaps. Still, they are not by themselves. The plan is by legendary crypto figure Adam Back.
Since adopting a “Bitcoin Treasury” approach in late 2024, TBG shares have soared 474%, largely due to their Bitcoin holdings surging from 15 BTC to 620 BTC in just six months.
Not to be outdone, New York-based Critical Metals Corp. is also joining the parade. In January 2025, they announced plans to buy up to $500 million worth of Bitcoin and have even prepared a special financing scheme to support the plan.
Brazil’s style is also not to be outdone—Meliuz, a fintech company from the country, announced a new strategy in March 2025 that allows them to allocate part of their cash funds into Bitcoin as a diversification effort.
Not only that, this strategy seems to be more than just “following the crowd.” Many companies see Bitcoin not only as an investment asset, but as a long-term hedge. Just imagine if one by one companies start to shift their reserves to digital assets. It is not impossible that in the near future Bitcoin will be included in the accounting standard list, alongside gold and government bonds.