VeChain’s collaboration with UFC goes beyond mere branding and represents a significant step forward in the future of sports technology. The latest UFC gloves now contain chips powered by VeChain, which provide immutable records. This partnership allows VeChain to reach a massive audience of over 900 million households in 175 countries.
VeChain’s commitment to the sports world extends beyond the UFC. The company has formed partnerships with several major sports entities, aiming to revolutionize the industry with blockchain-powered products. Critics may dismiss these collaborations as mere marketing tactics, but VeChain is proving them wrong by delivering tangible and transformative solutions.
The partnership with the UFC has evolved, and the organization is now exploring VeChain’s blockchain network to enhance its sports technologies. As part of this exploration, the UFC is offering new gloves embedded with VeChain-powered technology. These gloves feature NFC chips that provide immutable record usage and ensure authenticity for fans.
Starting with the UFC 302 event in New Jersey in June, fans can scan the chip on the 3EIGHT and 5EIGHT glove lines using the UFC app and website to confirm the gloves’ authenticity. This verification process includes information about the athletes who used the gloves and the fights in which they were used.
Sunny Lu, the founder of VeChain, describes this development as a “watershed moment” in community engagement. The integration of VeChainThor’s application to verify authenticity demonstrates the tangible benefits of blockchain technology to a global audience.
In addition to the UFC, VeChain has also partnered with Gresini Racing, an Italian team competing in the MotoGP World Championship. Gresini Racing is the first enterprise user of VeChain’s marketplace-as-a-service (MaaS), a tokenization platform that allows users to issue and trade tokens, including NFTs, and make payments with debit and credit cards.
Through this partnership, Gresini Racing will offer NFTs and digital collectibles, providing exclusive experiences and memorabilia to MotoGP enthusiasts worldwide.
Despite a slight decrease in trading volume and a 2.72% decline in the past day, VeChain’s native token, VET, continues to trade at $0.03766.
VeChain’s innovative approach to on-chain sports integration is revolutionizing the industry and paving the way for a more immersive experience for sports fans. With its partnerships and blockchain-powered products, VeChain is showing the world the true potential of blockchain technology in the sports world.