VeChain, the blockchain network, has unveiled a new platform called VeBetterDAO that aims to promote sustainability and grow the ecosystem while allowing the community to engage, earn, and prosper. This platform is an evolution of the Web3 for Better whitepaper, which was co-authored by VeChain and Boston Consulting Group (BCG). The unveiling of the platform was announced during the ongoing Mobile World Congress 2024.
VeBetterDAO is designed to incentivize and reward user activity to onboard enterprises and individuals in promoting sustainability. The platform is the result of ideation, discussion, and development between VeChain’s technical teams, enterprise partners, and the BCG. It aims to become the enabler of a cross-industry sustainability decentralized app ecosystem, driving the adoption of Web3 technology.
Sustainability is a broad field that encompasses economic, social, and environmental development under the Sustainable Development Goals. VeChain recognizes the regulatory aspect of building sustainable practices for enterprises and aims to reach one million active daily users in the future.
VeBetterDAO allows enterprises and individuals to engage, earn, and prosper while promoting sustainability and growing the ecosystem. It employs the “X-2-Earn” strategy, where actions are rewarded through blockchain technology.
The community can now explore the newly launched testnet, which includes details about new tokens, decentralized apps, and a whitepaper. The platform will be launched in three phases: Pilot Show Alpha, Pilot Show Beta, and Go-Live Gala, with the final phase expected to be completed by the end of June.
With the launch of VeBetterDAO, two new tokens are introduced: B3TR and VOT3. The B3TR token will have multiple functionalities in the ecosystem, while the VOT3 token will serve as the governance token. The VOT3 token can be redeemed 1:1 between B3TR and VOT3 through a dedicated swap pool.
To ensure wide distribution and reward engagement, VeChain plans to run a series of B3TR airdrop campaigns in the coming months. The team encourages community participation with one million B3TR tokens to be airdropped between February 28th and June 30th.
Following the announcement, VeChain (VET) has experienced a surge of 6%, extending its weekly gains by over 20%. The launch of the new platform promises further growth for the VeChain ecosystem and the VET native token, while also promoting sustainability on a global scale.