Méliuz becomes the first publicly traded company in Brazil and Latin America to have incorporated Bitcoin into its treasury
Shareholders sanctioned the inclusion of Bitcoin in the corporate strategy of the fintech company on May 15. The inclusion brings the company’s operations in line with long-term exposure to the digital currency.
The announcement was in response to an extraordinary general meeting in which a majority supported the new course. Méliuz confirmed in a press release that the company’s objective had been revised to encompass investments in Bitcoin. It also reaffirmed its new focus on transitioning from legacy treasuries to one focused on digital assets.
Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.
And today, we took another step forward:
Acquired 274.52 BTC for US$ 28.4M
Average price: US$ 103,604
Achieving a BTC Yield of…
– Israel Salmen (@IsraelSalmen) May 15, 2025
The firm bought 274.52 Bitcoin for $28.4 million, spending an average of $103,604 on a coin. This adds on top of the 45.73 Bitcoin purchased in March. Méliuz now has a total of 320.25 Bitcoin, valued at more than $33 million in current prices.
Méliuz Leads With First-Mover Status in Brazil
Executive Chairman Israel Salmen referred to May 15 as a significant milestone, observing that Méliuz had been the “first Bitcoin Treasury Company listed in Brazil.” According to him, the objective is to build up Bitcoin positions in the long run through the capital market and resources for the benefit of shareholder value.
Since its first-ever Bitcoin investment on March 6, the company has had its stock price increase by more than 117%. Méliuz is now one of the best-performing stocks on the Brasil Bolsa Balcão. The company’s market valuation is currently up to 727.9 million Brazilian real, or over $128 million.
The plan does not involve the use of Bitcoin as a hedge. Rather, Méliuz desires to increase the quantity of Bitcoin on a share basis and make the coin a core aspect of its long-term plan. The company’s Bitcoin investments now yield a 600% return with the value appreciation since the company’s first buy.
Brazil Joins Global Bitcoin Treasury Momentum
Across the world, other publicly traded companies are following suit in their treasury strategies. Méliuz’s tactics are in line with U.S.-based Strategy, headed by CEO Michael Saylor, that initially embraced Bitcoin as a treasury fund in 2020. Others, like Bahrain-based Al Abraaj Group, jumped into the Bitcoin treasury market this week with an initial 5 BTC buy, as CNF reported earlier.
During this time in the US, David Bailey’s Bitcoin-born holding company, Nakamoto, went public by merging with KindlyMD. The company went out and raised $710 million in capital for its Bitcoin-centric activities.
In spite of all this, Méliuz is still the first Latin American company that has formalized Bitcoin into its business mission. The company’s inventory is still smaller compared to MercadoLibre, the owner of more than 570 Bitcoins valued at $59.2 million following its March 31st buyout. Yet, the evident inclusion of Bitcoin in its mission is a feature that distinguishes Méliuz in Latin America.